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This year, we launched our PEDIGREE® Adoption Drive with a world first cinema experience. Before the movie, viewers could choose whether they donated to the Adoption Drive, or not, and this choice affected what they saw. One screen, two different perspectives, all thanks to specially designed glasses.

Here's what viewers saw if they chose not to donate.



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And this is what viewers saw if they did donate.



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2011 Campaign

2010 Campaign

2009 Campaign

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